achei num blog sem querer.....serve p matar a saudade
OFF: [PT] Olá. Já conheces a minha garagem? Aqui atestamos depósitos, fazemos revisões de cima abaixo e é claro, damos uma esfregadela a quem se porta bem. Mas também temos uma esfregadela para quem se porta mal. Ohh, não fiques assim. Envia um e-mail para os teus amigos e apanha-os bem apanhados. Não é Celsinho?
[EN] Hi. Have you seen my car wash? Here, we pump gas, do full car bodywork and, of course, perform a cleansing rub down on all of those who behave. But there’s also a rub down for those who don’t. Ohh, don’t be upset. Send me to your friends and catch them with their pants down. Ain’t that right, Celsinho?
Brief: Promote Playboy TV as a Premium channel in the top cable provider in Portugal, ZON, by creating a viral a video suitable for everybody.
Idea: How to market Playboy TV to everybody? We opted to design a dream scenario for the men while making it classy and funny enough for the ladies. Once we had Miss Playboy TV, Liliana Queiroz on board, Lili’s Car Wash was born. All we needed was to give the video a good switch and a nice pun. The character Celsinho, Lili’s helper, was a hit.
Results: This viral campaign had over 145.000 users watching its video, resulting in more than 56.000 emails sent to friends. The website registered more than 140.000 page-views, resulting as a smash hit for the awareness of Playboy TV in Portugal. Long after the campaign was over, people still logged in to the website and the video continued to register about 175 views everyday, for the better part of the 5 months that followed the time-span of the campaign.
Mediums: Website, E-Mail; Banners; Video
Advertising Agency: Accedo Interactive Agency, Lisbon, Portugal Client: ZON / Playboy TV Creative Director: Sónia Frazão Art Directors: Sónia Frazão, Tiago Almeida Copywriter: Manuel Ferreira Logo Designer: João Franco Motion Animator: Carlos Marques Flash Programmer: João Mota Production Company: Show Off Filmes Director: Will Mazzola DoP: Vitor Miranda Video Producer: Antônio Correa d’Almeida
jovem Diretor de cinema.
Nasceu em São Paulo, Brasil, e depois de uma passagem de dois anos por Lisboa, onde deu importantes passos em sua carreira, esta de volta a sua cidade natal.
É formado em Comunicação Social, pela ESPM-SP, e já dirigiu e editou filmes publicitários, curta-metragens, videos institucionais entre outros.
We Shall Never Surrender.